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Marketing Research and Information, 2003-2004

Marketing Research and Information, 2003-2004 - CIM Coursebook

Paperback (01 Jul 2003)

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    Publisher's Synopsis

    Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

    Book information

    ISBN: 9780750659611
    Publisher: Butterworth-Heinemann
    Imprint: Butterworth-Heinemann
    Pub date:
    DEWEY: 658.83
    DEWEY edition: 21
    Number of pages: 248
    Weight: 705g
    Height: 297mm
    Width: 210mm

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