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Marketing Research With SPSS 10 CD

Marketing Research With SPSS 10 CD

3rd edition

Paperback (30 Mar 2001)

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Publisher's Synopsis

Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0-CD included.

Book information

ISBN: 9780130705600
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 3rd edition
Weight: 1505g
Height: 261mm
Width: 210mm
Spine width: 31mm