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Marketing Research Process

Marketing Research Process

4th edition

Paperback (10 May 1995)

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Publisher's Synopsis

An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.

About the Publisher

Prentice Hall

Book information

ISBN: 9780132028394
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
Edition: 4th edition
Number of pages: 400
Weight: 679g
Height: 234mm
Width: 172mm
Spine width: 18mm