Book (14 Jul 2016)
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AMA TV analyzes various approaches to data collection and marketing research. It also asks if brand loyalty and social media groups bias survey data, and if potential bias even matters.
| ISBN: | 9781473986268 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 14 Jul 2016 |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
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