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Marketing Research Essentials

Marketing Research Essentials

7th Edition

Paperback (04 Nov 2011)

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Publisher's Synopsis

This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

Book information

ISBN: 9780470169704
Publisher: John Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 7th Edition
DEWEY: 658.83
DEWEY edition: 22
Number of pages: 507
Weight: 852g
Height: 252mm
Width: 203mm
Spine width: 18mm