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Marketing Research Essentials

Marketing Research Essentials

6th Edition

Paperback (31 Aug 2007)

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Publisher's Synopsis

This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

Book information

ISBN: 9780470131985
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 6th Edition
DEWEY: 658.83
DEWEY edition: 22
Language: English
Number of pages: 544
Weight: 998g
Height: 244mm
Width: 200mm
Spine width: 30mm