3rd Edition
Paperback (13 Feb 1995)
Not available for sale
Out of stock
This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
| ISBN: | 9780750622134 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 13 Feb 1995 |
| Edition: | 3rd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 485 |
| Weight: | 1030g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 30mm |
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