Delivery included to the United States

Marketing Planning & Strategy

Marketing Planning & Strategy

5th Edition

Hardback (01 Jul 1996)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Focusing on building the strategic skills necessary to compete in the global economy, this book uses a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy.

Book information

ISBN: 9780538852838
Publisher: South-Western
Imprint: South-Western
Pub date:
Edition: 5th Edition
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 844
Weight: 1610g
Height: 248mm
Width: 216mm