6th Edition
Paperback
Not available for sale
Out of stock
Appears to contain the 29 cases from the eponymously named companion textbook. Topics looked at are the Gillette company's Bic lighter campaign, Anheuser-Busch's strategy to corner the beer market, Sony's pushing of its car navigation systems, and Polaroid's attempts to revitalize sales of its instant cameras. Annotation c. Book News, Inc., Portlan
| ISBN: | 9780324062625 |
| Publisher: | Dame Publications,. |
| Imprint: | Dame Publications,. |
| Edition: | 6th Edition |
| Language: | English |
| Number of pages: | 363 |
| Weight: | 680g |
| Height: | 228mm |
| Width: | 203mm |
| Spine width: | 12mm |
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