Marketing, Morality and the Natural Environment - Routledge Advances in Management and Business Studies

Crane, Andrew

Hardback (26 Oct 2000)

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Publisher's Synopsis

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780415213820
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	26 Oct 2000
DEWEY:	658.8
DEWEY edition:	21
Language:	English
Number of pages:	224
Weight:	453g
Height:	216mm
Width:	140mm
Spine width:	16mm