Publisher's Synopsis
What do TAYA, 3-30-3, and Tripwire Marketing have in common? Answer: They're the secret shortcuts that smart marketers are using to get ahead of their competition and win customers.
And if you aren't employing these systems, you really need to. Marketing Models and Frameworks gives you the methods that will transform your business and increase its profits. The book's frameworks condense marketing know-how into action plans you can implement today. You get 56 models, covering all the major areas of marketing, such as content marketing, new product development, and product positioning. You'll also find frameworks for optimising your organisation's pricing, website, and creativity. The book includes 40 editable templates, forms and worksheets that will speed up any marketing plan or campaign. You'll discover what markets each model suits, why it might benefit you, and how to apply it. So if you're looking for advice or inspiration, this book will save you hours of time - and help you do a better job. Do you know your YMYL from your ICE model? Do you use Pirate Metrics? If you're unsure, this book is definitely for you. Thanks to it its breadth of detail, the book benefits all types of organization, from the early start-up to the established corporation, as well as small businesses and not-for-profits. Kit Sadgrove has worked in top-10 ad agencies and management consultancies, in areas as diverse as breakfast cereal, banks and branding agencies. He's also the author of the best-selling Copywriting Frameworks, Formulas and Checklists.
