Marketing Mix, Service Quality and Customer's Loyalty

Laura Pamela Quintero Ramírez

Paperback (28 Dec 2023)

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Publisher's Synopsis

This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.

Book information

ISBN:	9786206994497
Publisher:	KS Omniscriptum Publishing
Imprint:	Our Knowledge Publishing
Pub date:	28 Dec 2023
Language:	English
Number of pages:	96
Weight:	150g
Height:	229mm
Width:	152mm
Spine width:	6mm