Publisher's Synopsis
Marketing Methods and Policies is a book written by Paul Dulaney Converse and first published in 1921. The book is a comprehensive guide to marketing, which explores the various methods and policies that businesses can use to promote their products and services. The book is divided into three parts. The first part provides an overview of marketing, including its history, principles, and functions. The second part delves into the various methods of marketing, such as advertising, sales promotion, personal selling, and public relations. The third part covers marketing policies, including pricing, product development, distribution, and branding.Throughout the book, Converse emphasizes the importance of understanding consumer behavior and market trends in order to create effective marketing strategies. He also stresses the need for businesses to adapt to changing market conditions and to constantly innovate in order to stay ahead of the competition.Marketing Methods and Policies is a seminal work in the field of marketing and has been widely cited and referenced by scholars and practitioners alike. Despite being over 100 years old, the book remains relevant today and provides valuable insights into the principles and practices of marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
