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Marketing Management

Marketing Management An Asian Perspective

2nd edition

Paperback (31 Dec 2000)

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Publisher's Synopsis

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.

Book information

ISBN: 9780130109804
Publisher: Pearson Education
Imprint: Pearson Education Asia
Pub date:
Edition: 2nd edition
Number of pages: 920
Weight: 1645g
Height: 235mm
Width: 182mm
Spine width: 37mm