Publisher's Synopsis
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.
2nd edition
Paperback (31 Dec 2000)
Not available for sale
Out of stock
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.
ISBN: | 9780130109804 |
Publisher: | Pearson Education |
Imprint: | Pearson Education Asia |
Pub date: | 31 Dec 2000 |
Edition: | 2nd edition |
Number of pages: | 920 |
Weight: | 1645g |
Height: | 235mm |
Width: | 182mm |
Spine width: | 37mm |