Paperback (15 May 2005)
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Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
| ISBN: | 9788172246549 |
| Publisher: | Jaico Publishing House |
| Imprint: | Jaico Publishing House |
| Pub date: | 15 May 2005 |
| Language: | English |
| Number of pages: | 554 |
| Weight: | -1g |
| Height: | 250mm |
| Width: | 200mm |
| Spine width: | 50mm |
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