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Marketing Management and Strategy

Marketing Management and Strategy

3rd Edition

Paperback (01 Mar 2002)

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Publisher's Synopsis

This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.

Book information

ISBN: 9780877787112
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 3rd Edition
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 446
Weight: 900g
Height: 245mm
Width: 190mm
Spine width: 20mm