Book (28 Mar 1996)
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An introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, through the inclusion of over 70 mini-cases and frequent references to everyday organizations.
| ISBN: | 9780412712906 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 28 Mar 1996 |
| Language: | English |
| Number of pages: | 400 |
| Weight: | 333g |
| Height: | 297mm |
| Width: | 210mm |
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