Marketing Madness A Survival Guide For A Consumer Society

Michael Jacobson

1st edition

Hardback (18 Apr 2019)

$206.12

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New: Paperback (19 Oct 2020) ~~RRP $57.41~~ $51.26

Publisher's Synopsis

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780367009076
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	18 Apr 2019
Edition:	1st edition
DEWEY:	658.8
DEWEY edition:	22
Language:	English
Number of pages:	262
Weight:	640g
Height:	254mm
Width:	170mm