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Marketing Information Systems

Marketing Information Systems Design and Applications for Marketers

Book (01 Jan 1982)

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Publisher's Synopsis

Supplies practical advice on the development and implementation of an information storage and retrieval system designed to meet the particular needs of the marketing manager.

Book information

ISBN: 9780801971334
Publisher: Chilton Book Co.
Imprint: Chilton Book Co.
Pub date:
DEWEY: 658.802
DEWEY edition: 19
Language: English
Number of pages: 330
Weight: -1g