2006
Hardback (30 Apr 2006)
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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| ISBN: | 9781403949844 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 30 Apr 2006 |
| Edition: | 2006 |
| DEWEY: | 659.10944 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 286 |
| Weight: | 488g |
| Height: | 222mm |
| Width: | 163mm |
| Spine width: | 21mm |
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