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Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions

Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions

Paperback (01 Dec 2001)

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Publisher's Synopsis

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780749432942
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 378.101
DEWEY edition: 21
Language: English
Number of pages: 147
Weight: 232g
Height: 233mm
Width: 157mm
Spine width: 9mm