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Marketing Fundamentals

Marketing Fundamentals - CIM Practice & Revision Kit.

5th Edition

Paperback (11 Jan 2007)

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Publisher's Synopsis

This practice and revision kit focuses on marketing fundamentals. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique.

Book information

ISBN: 9780751725971
Publisher: BPP Professional Education
Imprint: BPP Professional Education
Pub date:
Edition: 5th Edition
DEWEY: 658.80076
DEWEY edition: 22
Number of pages: 280
Weight: 778g
Height: 292mm
Width: 206mm