Paperback (10 Oct 1994)
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This book aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips. The book should appeal to CIM Certificate and Diploma students and tutors, and lecturers in marketing wanting to use student-centred material on HND/BA business courses.
| ISBN: | 9780750619981 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 10 Oct 1994 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 162 |
| Weight: | -1g |
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