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Marketing Fundamentals

Marketing Fundamentals For Exams in December 2007 and June 2008 - CIM Study Text.

7th Edition

Paperback (01 Jan 2007)

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Publisher's Synopsis

This study text focuses on the fundamentals of marketing. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.

Book information

ISBN: 9780751741674
Publisher: BPP Learning Media
Imprint: BPP Learning Media
Pub date:
Edition: 7th Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 310
Weight: 842g
Height: 289mm
Width: 207mm
Spine width: 24mm