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Marketing Fundamentals

Marketing Fundamentals For Exams in December 2007 and June 2008 - CIM Study Text.

7th Edition

Paperback (01 Jan 2007)

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    Other formats & editions

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    Hardback (20 Nov 2017) RRP $259.77 $254.72

    Publisher's Synopsis

    This study text focuses on the fundamentals of marketing. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.

    Book information

    ISBN: 9780751741674
    Publisher: BPP Learning Media
    Imprint: BPP Learning Media
    Pub date:
    Edition: 7th Edition
    DEWEY: 658.8
    DEWEY edition: 22
    Number of pages: 310
    Weight: 842g
    Height: 289mm
    Width: 207mm
    Spine width: 24mm

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