Publisher's Synopsis
This study text focuses on the fundamentals of marketing. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
7th Edition
Paperback (01 Jan 2007)
Not available for sale
Out of stock
This study text focuses on the fundamentals of marketing. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
ISBN: | 9780751741674 |
Publisher: | BPP Learning Media |
Imprint: | BPP Learning Media |
Pub date: | 01 Jan 2007 |
Edition: | 7th Edition |
DEWEY: | 658.8 |
DEWEY edition: | 22 |
Number of pages: | 310 |
Weight: | 842g |
Height: | 289mm |
Width: | 207mm |
Spine width: | 24mm |