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Marketing Fundamentals, 2005-2006

Marketing Fundamentals, 2005-2006 - CIM Coursebook

Paperback (13 Jun 2005)

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Publisher's Synopsis

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Book information

ISBN: 9780750666442
Publisher: Elsevier Butterworth-Heinemann
Imprint: Elsevier Butterworth-Heinemann
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 382
Weight: 929g
Height: 297mm
Width: 210mm
Spine width: 25mm