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Marketing Fundamentals, 2001-2002

Marketing Fundamentals, 2001-2002 - The Official CIM Coursebook

Paperback (26 Jul 2001)

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    Publisher's Synopsis

    This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. It is co-written by the CIM Senior Examiner for the Marketing Fundamentals module

    Book information

    ISBN: 9780750653053
    Publisher: Butterworth-Heinemann
    Imprint: Butterworth-Heinemann
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 21
    Number of pages: 374
    Weight: 975g
    Height: 297mm
    Width: 210mm

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