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Marketing Fundamentals 1998-99

Marketing Fundamentals 1998-99 - CIM Workbook Series

Paperback (03 Jun 1998)

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Publisher's Synopsis

Specially written for the Marketing Fundamentals module of the CIM Certificate course, this interactive coursebook includes tasks to help readers test what they have learned, practical examples to relate theory to practice, and revision tips

Book information

ISBN: 9780750640343
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 224
Weight: 635g
Height: 297mm
Width: 210mm
Spine width: 12mm