2nd edition
Paperback (20 Sep 2006) | German
Not available for sale
Out of stock
Diese praxisorientierte, anschauliche Einführung in die Grundlagen des Marketing zielt auf die Anforderungen von Technikern bzw. Naturwissenschaftlern bei der Bewältigung von Marketingproblemen in Unternehmen ab. Anhand von verschiedenen Fallstudien wird der Leser mit der Denkweise und dem Instrumentarium des Marketing vertraut gemacht.
| ISBN: | 9783486580853 |
| Publisher: | De Gruyter |
| Imprint: | De Gruyter Oldenbourg |
| Pub date: | 20 Sep 2006 |
| Edition: | 2nd edition |
| Language: | German |
| Weight: | 1019g |
| Height: | 241mm |
| Width: | 170mm |
| Spine width: | 38mm |
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