Paperback (22 Jun 1994)
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Out of stock
Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.
| ISBN: | 9780538625418 |
| Publisher: | South-Western Educational & Professional |
| Imprint: | Thomson South-Western |
| Pub date: | 22 Jun 1994 |
| Number of pages: | 800 |
| Weight: | 1678g |
| Height: | 248mm |
| Width: | 203mm |
| Spine width: | 31mm |
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