New Edition
Paperback (31 Dec 1991)
Not available for sale
Out of stock
Examines the increasing use of marketing techniques in the financial services industry. Within a practical business context and taking into account the changing competitive climate, this book details the implications for marketing strategy.
| ISBN: | 9780750604130 |
| Publisher: | Butterworth-Heinemann Ltd |
| Imprint: | Butterworth-Heinemann Ltd |
| Pub date: | 31 Dec 1991 |
| Edition: | New Edition |
| Language: | English |
| Number of pages: | 240 |
| Weight: | -1g |
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