Paperback (10 Mar 1997)
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Marketing is firmly located as a strategic requirement of modern organisations. This text closely examines the links between customers, organisational strategy and decision making, the wider environment and various marketing elements.
| ISBN: | 9781899924318 |
| Publisher: | Straightforward Publishing |
| Imprint: | Straightforward Publishing |
| Pub date: | 10 Mar 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 156 |
| Weight: | 229g |
| Height: | 198mm |
| Width: | 129mm |
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