Marketing Destinations and Venues for Conferences, Conventions and Business Events - Events Management Series

Rob Davidson, Tony Rogers

Paperback (25 Apr 2006)

Not available for sale

Out of stock

Other formats & editions

New: Hardback (23 Nov 2015) - Second edition ~~RRP $239.26~~ $238.52

Publisher's Synopsis

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780750667005
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	25 Apr 2006
DEWEY:	060.688
DEWEY edition:	22
Language:	English
Number of pages:	271
Weight:	586g
Height:	244mm
Width:	189mm
Spine width:	17mm