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Marketing: Creating And Delivering Value

Marketing: Creating And Delivering Value

4th edition

Paperback (16 Sep 2003)

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Publisher's Synopsis

Driven by the creation of customer and shareholder value, this text evolved from the traditional 4 Ps but embraces shifts and trends in the industry. It includes case studies, questions and projects, links to industry, and an emphasis on ethics, relationship marketing, global marketing, and societal marketing.

Book information

ISBN: 9780074712290
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill Education/Australia
Pub date:
Edition: 4th edition
Weight: 1368g
Height: 103mm
Width: 83mm
Spine width: 11mm