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Marketing Crafts and Visual Arts

Marketing Crafts and Visual Arts The Role of Intellectual Property

Paperback (31 Mar 2004)

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Publisher's Synopsis

This guide for artisans, craft entrepreneurs, and visual artists provides a basic understanding of marketing techniques and intellectual property (IP). It will help artisans and visual artists identify their creative output that may be protected by IP rights. The guide discusses the pros and cons of joining copyright collective management instituti

Book information

ISBN: 9789291372645
Publisher: International Trade Centre UNCTAD/WTO
Imprint: International Trade Centre UNCTAD/WTO
Pub date:
Language: English
Number of pages: 152
Weight: 589g
Height: 292mm
Width: 209mm
Spine width: 12mm