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Marketing Concepts and Strategies

Marketing Concepts and Strategies

8th edition

Paperback (28 Feb 2019)

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Publisher's Synopsis

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Book information

ISBN: 9781473760271
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
Edition: 8th edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 832
Weight: 1466g
Height: 261mm
Width: 201mm
Spine width: 25mm