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Marketing Concepts That Win!

Marketing Concepts That Win! Save Time, Money and Work by Crafting Concepts Right the First Time

Paperback (09 Sep 2011)

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Publisher's Synopsis

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential

Book information

ISBN: 9781936909148
Publisher: Greenleaf Book Group, LLC
Imprint: Live Oak Book Company
Pub date:
Language: English
Number of pages: 194
Weight: 213g
Height: 203mm
Width: 127mm
Spine width: 11mm