Marketing Communications

Marketing Communications Touchpoints, Sharing and Disruption

Eighth edition

Paperback (04 Jul 2019)

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Synopsis

 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.  Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

 

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. 

 

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.   

Book information

ISBN: 9781292234977
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Eighth edition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: xli, 775
Weight: 1498g
Height: 195mm
Width: 263mm
Spine width: 27mm