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Marketing Challenges of the Liberalised Economy in the Context of Cell Phone Industry

Marketing Challenges of the Liberalised Economy in the Context of Cell Phone Industry

Paperback (12 Jan 2023)

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Publisher's Synopsis

The introductory part of the study examines the business environment of the Indian Economy. It covers all aspects of the Indian business environment viz., economic, social, political, regulatory, cultural, and global. Sea changes have taken place in the Indian Economy in recent times, particularly after the liberal phase of economy after 1991. The researcher has discussed the recent mergers, acquisitions, and takeovers which are taking place in the business world in India. Side by side, FDIs and global endeavors by Indian companies have also been analytically and critically discussed in the first part of the study.

Book information

ISBN: 9785488877382
Publisher: Infotech
Imprint: Infotech
Pub date:
Language: English
Number of pages: 188
Weight: 259g
Height: 229mm
Width: 152mm
Spine width: 10mm