Paperback (12 Dec 2008)
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Out of stock
Uncovers the components of driving increased marketing effectiveness. This book demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI.
| ISBN: | 9780470823958 |
| Publisher: | John Wiley & Sons (Asia) |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 12 Dec 2008 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 288 |
| Weight: | 458g |
| Height: | 231mm |
| Width: | 157mm |
| Spine width: | 22mm |
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