Publisher's Synopsis
This book explains the principles and techniques of marketing in the context of Australian travel and tourism. It also describes how Australia's destination marketing organisations and a wide selection of travel and tourism companies plan and carry out their marketing operations. This is a book for today, a time of rapid change brought about by new technology, globalisation, and concerns about the sustainability of large-scale travel and tourism, and the profitability of the businesses which service it. The book recognises the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers face whether their operations are big or small.
