Paperback (29 Nov 1996)
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This guide has been revised and adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; public relations; and customer care.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780333712412 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 29 Nov 1996 |
| Language: | English |
| Number of pages: | 596 |
| Weight: | 1174g |
| Height: | 246mm |
| Width: | 189mm |
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