Publisher's Synopsis
This book offers information about legal issues affecting marketers. It covers product liability, trademarks, patents, copyrights, advertising, brand protection, credit collection, legal restrictions regarding sales and customer relations. Chapters range from "How to Defend your Trademark" to "Reclaiming Goods From a Bankrupt Customer".;A synopsis reviews the key point from the case, then Meyerowitz follows up with appropriate suggestions for action that can assist in protection, maintaining rights or legal compliance.
