Publisher's Synopsis
A Marketer's Guide to Community Benefit Reporting and IRS Form 990H
Patsy Matheny, LLC
Put the pieces of your organization's community benefit story together.It's the marketing department's responsibility to deliver a consistent, ongoing message that demonstrates an organization's commitment to improving the community's health status. A Marketer's Guide to Community Benefit Reporting and IRS Form 990H shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.
This book and CD-ROM package will explain:
- What qualifies as a community benefit activity.
- How to align community benefit activity with market strategy, mission, and values.
- How to tell your organization's community benefit story in a clear, compelling way.
- How to benchmark your community benefit activities.
Complete with tools, sample essays, and other resources, A Marketer's Guide to Community Benefit Reporting and IRS Form 990H will help healthcare organizations stay competitive and avoid risking negative public and media attention.
Who will benefit from this book?Anyone responsible for collecting, organizing, reporting, and championing community benefit activity, including: marketing, advertising, public relations, and community relations directors, VPs, and professionals; chief marketing officers, CEOs, CFOs, and marketing consultants.
