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Market Needs, Win-Loss Analysis, and the Buying Process

Market Needs, Win-Loss Analysis, and the Buying Process - AMA-TV

Book (14 Jul 2016)

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Publisher's Synopsis

This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.

Book information

ISBN: 9781473986411
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.83
DEWEY edition: 23