Paperback (01 Feb 1997)
Not available for sale
Out of stock
Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
| ISBN: | 9780787112097 |
| Publisher: | Dove Entertainment Inc |
| Imprint: | Dove Entertainment Inc |
| Pub date: | 01 Feb 1997 |
| Language: | English |
| Weight: | 250g |
| Height: | 177mm |
| Width: | 107mm |
| Spine width: | 25mm |
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