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Market-Based Management

Market-Based Management

5th Edition, International Edition

Paperback (05 Jun 2008)

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Publisher's Synopsis

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

Book information

ISBN: 9780138133962
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 5th Edition, International Edition
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 544
Weight: 774g
Height: 230mm
Width: 180mm
Spine width: 19mm