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Market-Based Management

Market-Based Management Strategies for Growing Customer Value and Profitability

3rd Edition

Paperback (03 Feb 2003)

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Publisher's Synopsis

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value? If so, Market-Based Management, Third Edition, was written with you in mind.

About the Publisher

Prentice Hall

Book information

ISBN: 9780131211933
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
Edition: 3rd Edition
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 401
Weight: 607g
Height: 235mm
Width: 178mm
Spine width: 19mm