6th Edition
Paperback (20 Feb 2012)
Not available for sale
Out of stock
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
| ISBN: | 9780130387752 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 20 Feb 2012 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 552 |
| Weight: | 760g |
| Height: | 232mm |
| Width: | 178mm |
| Spine width: | 18mm |
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