2nd Edition
Paperback (23 Feb 2000)
Not available for sale
Out of stock
For courses in Marketing Management and Marketing Strategy.
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.
| ISBN: | 9780130145468 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 23 Feb 2000 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 385 |
| Weight: | 585g |
| Height: | 234mm |
| Width: | 178mm |
| Spine width: | 15mm |
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