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Managing and Marketing Services in the 1990'S

Managing and Marketing Services in the 1990'S

Hardback (26 Jul 1990)

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Publisher's Synopsis

Concentrating on the growth area of the service sector this book analyzes the market for services and the issues influencing their development. To exemplify the patterns of change and growth the text focuses on financial services/tourism and hospitality management.

Book information

ISBN: 9780304318162
Publisher: Thomson Learning
Imprint: Thomson Learning
Pub date:
Language: English
Number of pages: 272
Weight: -1g
Height: 244mm
Width: 169mm